Innovation is impossible
without trusting something new.
Trust is the new capital and engine of progress. Managing and designing for trust is crucial to thrive in the digital age. The Trust Economy shows you how.
The Trust Economy explains why trust is the world’s most impactful economic power. Trust gives people and companies the ability to dominate the conversation, maximise their business and build the future they like. But the nature of trust is changing.
As global trust in incumbents is at an all-time low, our trust is shifting to digital platforms, interfaces and the data and technology powering them.
The Trust Economy is changing who, what and how we trust. Our global economy is transforming with it. This means we need a new strategy and skillset to build trust effectively and win in the digital age.