Innovation is impossible
without trusting something new.

Trust is the new capital and engine of progress. Managing and designing for trust is crucial to thrive in the digital age. The Trust Economy shows you how.

The Trust Economy explains why trust is the world’s most impactful economic power. Trust gives people and companies the ability to dominate the conversation, maximise their business and build the future they like. But the nature of trust is changing. As global trust in incumbents is at an all-time low, our trust is shifting to digital platforms, interfaces and the data and technology powering them.

The Trust Economy is changing who, what and how we trust. Our global economy is transforming with it. This means we need a new strategy and skillset to build trust effectively and win in the digital age.

trust economy book - philipp kristian diekhoener

The Trust Economy has a profound impact on our economic and social lives. Trust has always been the core of our economy. Human society is a product of what we collectively trust in. As technology is transforming who, what and how we trust, the global economy is evolving with it.

The Trust Economy details what this means for businesses and people. As the nature of trust is changing, our approach to building it needs to adapt. The book introduces a new method for effective trust-building in the digital age. It guides those seeking to understand the global shift in trust patterns and human behaviour.

Buy a copy of The Trust Economy today.

The Trust Economy is available on Amazon in English and German.